Sunday, September 20, 2009

The Design Process

1 Define the project 
  (by rewriting the brief and discussing your ideas)
2 Start your Thumbnails - black and white line art
   ( writing notes to discuss your design choices)
3 Research your design Concepts
   (identifying your sources)
4 Solutions - usually three
    (based on your thumbnails)
5 Final art based on discussion with your client or teacher.

Thursday, September 17, 2009

Visual Arts Journal

Brief

Typography is governed by the visual dynamics of contrast and tension: black and white, light and dark thick and thin, large and small. The qualities arising from these attributes challenge the eye, provide resonance, guild the reader through the information, and invite active participation in the communication process. You design should be completed in black and white and include the title the Australian Journal of Contemporary Art Criticism. This is no 5 and the design should use this number so that it cropped and enlarged to fill the page. To avoid any confusion with the reader the word five should also be used. As a general rule extremely condensed typefaces are more difficult to read. The cover should be an A4 cover however it will be folded in half and clearly your design should be on the front. You should consider the spine of the journal which is one centimetre wide and the back cover [ are parts of the front cover design also part of the back cover design.

Wednesday, August 5, 2009

Blog/Social Media
Weighting of Task S2 (T20%)(A20%)
Course: Visual Art Type 2
Unit Title: Graphic/Art Design for the Web A/T Due Date: Week 16

IDEAS
As you know blogs are a great method to get your message out to your clients. Tell the public about your recent projects.Share your creative work with other students, show the process and experiments and ideas you are exploring - upload images, photos, videos, documentaries, interviews, animations and more. Your task is to include your ideas, in a written, typographic, drawn, digital or photographic form. Then post it on your blogs. You can upload your classroom design projects, illustrations to your blog. Your work on blogger should reflect ½ - 1 hours work per day.
What can I do at blogger?
Create a profileMake your own profile page so others can learn more about your interests and see what you are creating!Upload/DownloadYou can upload your own work whether it’s text, audio, image or video and download other people’s work to build upon or remix.

Assessment Criteria
· Generation and synthesis of ideas
· Visual literacy
· Aesthetic judgements
· Effective communication
· Problem solving skills
· Critical analysis

Links For Research
http://delicious.com/LTCGraphicsANDGlass
Password Thumbnails 1
1000 journals
www.1000journals.com
U TUBE
www.youtube.com/watch?v=klnFtLGrKWU
NSW HSC VAPD
http://www.hsc.csu.edu.au/visual_arts/requirements/body_work/visualarts_process_diary/13342VAPDCDoc4.html

Due Dates. Week 16

Graphic Designers of note

Reza Abedini
Alan Aldridge
Otl Aicher

Banksy
Jonathan Barnbrook
Saul Bass
Harry Beck
Neville Brody
Jon Burgerman

David Carson
Wim Crouwel

Tom Eckersley

Shepard Fairey
Friedrich Kurt Fiedler
Vittorio Fiorucci
Alan Fletcher
Shigeo Fukuda


Milton Glaser
April Greiman

Christoffer Hald
Baron Barrymore Halpenny
Steven Heller


Susan Kare
Chip Kidd


Walter Landor

Martin Majoor
Oscar Mariné
Bruce Mau
Josef Müller-Brockmann

István Orosz


Paul Rand


Peter Saville
Stefan Sagmeister


Storm Thorgerson

Rudy VanderLans
Massimo Vignelli

Tuesday, August 4, 2009



Due Friday Week 6
Handed out – Week 3
Tertiary 1000 -1500 words T&A 20%
Compare and contrast the graphic design by the modernist El Lissitsky with the post modernist (after 1980) David Carson using description, analysis interpretation and judgment. Discuss the relationship of the artworks to modernism and post modernism in graphic design and the design elements and features of the works.


Beat the Whites with the Red Wedge (1919) El Lisitsky



David Carson




Accredited Students please write 2 x A4 pages. Using Description, Analysis, Interpretation and Judgement. Discuss each of the artworks copied on the sheet.

· Description, describe it as though the reader was unable to see it but you want to give them as clear an idea as possible. Include title, artist’s name, date, techniques & material used.
· Analysis, discuss design features like composition, style, ideas, use of text, repetition, what the proportions within the work are and the size of the work etc. Remember our theory or read the text listed below.
· Interpretation, discuss the meaning of the work, what was the reason for making the artwork, and is there any unintended message? Does it relate to any social, political or stylistic period?
· Judgement, based on your observations discuss the degree of success of the work, and the ideas behind the magazine cover.


Resourses
HIRSH E.P. Writing about Art
WESTON .N. Kaleidoscope of Modern Art
FELDMAN Varieties of Visual Experience
Please insure that you include citations and a bibliography with your work. Particularly from the above sources

Thursday, July 30, 2009

Graphic Design for Print - Unit Outline

Visual and Performing Arts Faculty
Unit Outline for 2009 S2/Q3
Course: Visual Art T 7108
Unit:
Graphic/Art Design for Print T Value 1.0
Teacher: ­­­­­­­­­­­­­­­­­­­­­­ R.Baldwin
Grid Line: 1,3,6.

Specific Unit Goals
T Course
This unit should enable students to:
Demonstrate visual literacy skills and aesthetic awareness and sensitivity in relation to Design in Art for Print;
Research, generate and synthesise ideas for art making;
Experiment with a variety of medias and techniques to independently solve design problems;
Demonstrate the safe and responsible use of tools and materials;
Understand processes, plan, organise and complete assessment tasks;
Acquire, develop, and extend a range of skills in relation to Design in Art for Print;
Select appropriate design techniques to independently develop a project/body of work;
Recognise and differentiate between art and design movements, periods and styles;
Discuss and communicate relevant contextual issues in their own work, and historical, social, cultural and technological aspects of Design in Art for Print.


Content Summary
Exploration of techniques (especially in software applications), materials, and purposes
Study of typography, layout and illustration
OHS issues in relation to tools and materials
Visual thinking and problem-solving skills
Application of time management and materials
Use of Visual Art Process Diary
Using appropriate language to evaluate and critique own work and the work of other artists/designers.
Using a variety of stimulus for developing ideas related to design in art for print – visual material from cultures, history, technology, environment, personal experiences, techniques and themes explored by other designers, self identity, etc, etc.
Using appropriate language to evaluate and critique own work and the work of other artists/designers.

Assessment Tasks
Assessment Task
Weighting (per cent) Due Date

In Class Written Task 20 % Week 6

VAPD/Digital Folio 20 % Week 16


Teacher Directed 30 % Week 8

Student Directed 30 % Week 15





Assessment Criteria
Students will be assessed on the degree to which they demonstrate:
· Generation and synthesis of ideas
· Visual literacy
· Aesthetic judgements
· Effective communication
· Problem solving skills
· Critical analysis

The following list defines the assessment criteria in more detail.
Generation and synthesis of ideas
· Experimentation in a range of art practices and materials
· Gathering ideas from a range of sources
· Innovation in creating, transforming images, objects and environments
· Development of conceptual skills and understanding
Visual literacy
o Acquisition, interpretation and understanding of visual language (elements and principles)
· Using visual language for expression and communication
· Understanding of historical, social and cultural context of art
Aesthetic judgements
· Identification, definition and development of aesthetic qualities
· Knowledge of cultural aesthetic values
Effective communication
· Oral and written communication
o Individual and collective work practices including the sharing of information and support of ideas.
Production and problem solving skills
· Relevant response to task
· Independence and initiative in making artworks
o Organisational skills, in the production and presentation of visual, oral and written work.
· Sensitivity in the use of technologies, techniques and materials
Critical analysis
· Analytical, critical and evaluative skills
· Lateral and linear thinking skills
· Informed understanding of own work

Unit Score Calculation (T courses only)
The unit raw score is the sum of the total weighted standardised scores for each item in the unit. This score is then standardised to
Grades
Unit grades will be determined by evaluating the level of student competence against the assessment criteria. You will be awarded a grade in the range from A to E against the Course Framework descriptors. These can be found in the Course Outline and also posted in Faculty areas and classrooms. These are also available online at the ACT BSSS website http://www.bsss.act.edu.au/curriculum/frameworks
Moderation Procedures
Moderation commences within individual colleges. Teachers develop assessment programs and instruments, apply assessment criteria, and allocate Unit Grades, according to the relevant Course Framework. Teachers within course teaching groups conduct consensus discussions to moderate marking or grading of individual assessment instruments and unit grade decisions.
Late work or work not submitted, plagiarism and attendance.
According to BSSS policy penalties apply for late work or work not submitted, plagiarism and failure to attend classes. Please refer to the Lake Tuggeranong Assessment Policy Outline as distributed in Advisory Group at the commencement of each Semester. This Policy is also displayed on various notice boards around the College Specifically in Student Services and the Student Common Room. This Policy is also available on the College website. http://www.ltc.act.edu.au/about_the_college/general_information/college_assessment

Rubrics
Rubrics for Assessment Tasks are available in a number of locations including:
Student Network - Public Drive – Art and Design Folder – Rubrics
Class & Student Copies
Right to Appeal
You can appeal against your assessment if you feel that the result you obtained is not fair. Appeals may be lodged against the assessment task result and/or the procedures by which unit grades are derived. Please refer to the Appeals Policy Outline as distributed in Advisory Group at the commencement of each Semester. This Policy is also displayed on various notice boards around the College Specifically in Student Services and the Student Common Room.
This Policy is also available on the College website. http://www.ltc.act.edu.au/about_the_college/general_information/assessment_board_policies


Visual and Performing Arts Faculty
Unit Outline for 2009 S2/Q3
Course: Visual Art A 7108
Unit:
Graphic/Art Design for Print A Value 1.0
Teacher: ­­­­­­­­­­­­­­­­­­­­­­ R.Baldwin
Grid Line: 1,3,6.

Specific Unit Goals
A Course
This unit should enable students to:
· Demonstrate visual literacy skills and aesthetic awareness in relation to Design in Art for Print;
· Research and generate ideas for art making through personal aesthetic responses and decisions;
· Experiment with a variety of medias and techniques to solve design problems with teacher direction;
· Demonstrate the safe and responsible use of tools and materials;
· Understand processes, plan, organise and complete assessment tasks;
· Acquire, develop and use a range of skills in relation to Design in Art for Print;
· Select appropriate design techniques to develop a project/body of work;
· Recognise different art and design movements, periods and styles;
· Discuss and communicate design processes in relation to directed activities e.g. exhibition visit.


Content Summary
Exploration of techniques (especially in software applications), materials, and purposes
Study of typography, layout and illustration
OHS issues in relation to tools and materials
Visual thinking and problem-solving skills
Application of time management and materials
Use of Visual Art Process Diary
Using appropriate language to evaluate and critique own work and the work of other artists/designers.
Using a variety of stimulus for developing ideas related to design in art for print – visual material from cultures, history, technology, environment, personal experiences, techniques and themes explored by other designers, self identity, etc, etc.
Using appropriate language to evaluate and critique own work and the work of other artists/designers.

Assessment Tasks
Assessment Task
Weighting (per cent)
Due Date
In Class Written Task 20 % Week 6

VAPD/Digital Folio 20 % Week 16

Teacher Directed 30 % Week 8

Student Directed 30 % Week 15





Assessment Criteria
Students will be assessed on the degree to which they demonstrate:
· Generation and synthesis of ideas
· Visual literacy
· Aesthetic judgements
· Effective communication
· Problem solving skills
· Critical analysis

The following list defines the assessment criteria in more detail.
Generation and synthesis of ideas
· Experimentation in a range of art practices and materials
· Gathering ideas from a range of sources
· Innovation in creating, transforming images, objects and environments
· Development of conceptual skills and understanding
Visual literacy
o Acquisition, interpretation and understanding of visual language (elements and principles)
· Using visual language for expression and communication
· Understanding of historical, social and cultural context of art
Aesthetic judgements
· Identification, definition and development of aesthetic qualities
· Knowledge of cultural aesthetic values
Effective communication
· Oral and written communication
o Individual and collective work practices including the sharing of information and support of ideas.
Production and problem solving skills
· Relevant response to task
· Independence and initiative in making artworks
o Organisational skills, in the production and presentation of visual, oral and written work.
· Sensitivity in the use of technologies, techniques and materials
Critical analysis
· Analytical, critical and evaluative skills
· Lateral and linear thinking skills
· Informed understanding of own work

Unit Score Calculation (T courses only)
The unit raw score is the sum of the total weighted standardised scores for each item in the unit. This score is then standardised to
Grades
Unit grades will be determined by evaluating the level of student competence against the assessment criteria. You will be awarded a grade in the range from A to E against the Course Framework descriptors. These can be found in the Course Outline and also posted in Faculty areas and classrooms. These are also available online at the ACT BSSS website http://www.bsss.act.edu.au/curriculum/frameworks
Moderation Procedures
Moderation commences within individual colleges. Teachers develop assessment programs and instruments, apply assessment criteria, and allocate Unit Grades, according to the relevant Course Framework. Teachers within course teaching groups conduct consensus discussions to moderate marking or grading of individual assessment instruments and unit grade decisions.
Late work or work not submitted, plagiarism and attendance.
According to BSSS policy penalties apply for late work or work not submitted, plagiarism and failure to attend classes. Please refer to the Lake Tuggeranong Assessment Policy Outline as distributed in Advisory Group at the commencement of each Semester. This Policy is also displayed on various notice boards around the College Specifically in Student Services and the Student Common Room. This Policy is also available on the College website. http://www.ltc.act.edu.au/about_the_college/general_information/college_assessment

Rubrics
Rubrics for Assessment Tasks are available in a number of locations including:
Student Network - Public Drive – Art and Design Folder – Rubrics
Class & Student Copies
Right to Appeal
You can appeal against your assessment if you feel that the result you obtained is not fair. Appeals may be lodged against the assessment task result and/or the procedures by which unit grades are derived. Please refer to the Appeals Policy Outline as distributed in Advisory Group at the commencement of each Semester. This Policy is also displayed on various notice boards around the College Specifically in Student Services and the Student Common Room.
This Policy is also available on the College website. http://www.ltc.act.edu.au/about_the_college/general_information/assessment_board_policies